Experiencing the true spirit of Mauritius
Attitude Hotels
Product design
Marketing & Growth
Figma
Midjourney
GA4
BigQuery & Vertex AI
Attitude Hotels offers guests more than accommodation — each property is designed to immerse visitors in the warmth, culture, and authenticity of Mauritius. From locally inspired interiors to curated island experiences, the brand focuses on creating meaningful emotional connections that extend beyond a traditional hotel stay.
Cinnamon's redesign came to capture that affection and present the hotels in their own authentic light. A unique story: not only endeavoring in accommodation but in creating the absolute Mauritian experience. What makes Attitude stand out among other hotels is that of bringing the real Attitude essence closer and the authentic feeling of the local culture to its customers.
CHALLENGE
Unique hotels that evoke positive emotions
Capturing the true essence of Mauritius and translating the Attitude identity into a digital experience required a deeply individual design approach and close collaboration with the client. The goal was to create a balance between authentic local culture, contemporary hospitality, and users’ emotional expectations.
Superior to the competition
In virtue of competitor analysis, we formed an archetype of the hotel industry in Mauritius.
Distinctive focus of the content
Apart from the facilities and booking, the focal point was the emotions the hotels evoke.
Modern and positive design
Modern and clean design presents itself with a positive attitude, connection, sharing.
Singular branding for each hotel
8 hotels as 8 different visual identities that correlate with a previously defined style.
AUTHENTIC HOSPITALITY
Designing a warm and seamless hospitality experience
The platform was designed to capture the warmth, positivity, and authenticity of the Attitude hotel experience through a modern and emotionally engaging interface. Inspired by the colors, atmosphere, and culture of Mauritius, the experience balances playful visual storytelling with intuitive usability — from hotel discovery and room selection to a smooth and accessible booking journey.
SPA INSPIRED BY MAURITIUS’ LANDSCAPE
Green, beige and brown are all part of a unique spa branding that’s been incorporated into Attitude’s entire website. Inspired by the beauties of the landscape, the focus of personal care treatments was placed on the natural wealth of Mauritius.
We like organization and web design skills. They did all to help us with our tight deadline. We had a great collaboration, working with Cinnamon was a real pleasure.
Camille Ducasse,
Coordinator, Attitude Hotels
VISUAL SYSTEM
Inspired by the colors, textures, and atmosphere of Mauritius, the visual system was designed to capture the warmth, positivity, and authenticity of the Attitude hotel experience. Contemporary hospitality aesthetics are balanced with playful details, creating an interface that feels both refined and approachable.
Colours
The palette balances vibrant accent colors with calm neutral tones to create a warm and emotionally engaging experience. Bright tropical hues bring personality and individuality to each hotel, while soft greys and natural backgrounds maintain clarity, elegance, and visual consistency.
Typography
The typography system is built around Lato, chosen for its clean geometry, warmth, and excellent readability across digital interfaces. Rounded details and balanced proportions create a friendly yet confident tone, supporting both immersive storytelling and functional booking experiences.
THE OUTCOME
The collaboration with the Attitude team helped shape a hospitality experience rooted in Mauritian culture, warmth, and authenticity. Through a thoughtful and highly individual design approach, the result was a refined digital platform that balances emotional storytelling with seamless booking experiences.
