Cinnamon logo
Cinnamon logo
Close

Hypergrowth success story, 0 -> $440M

CLIENT

Money Lion

SERVICES

Frontend Development

Backend Development

Product design

QA Leadership

Business Intelligence

Project management

TECH STACK

React

Typescript

Node.js

Business Intelligence tooling

OVERVIEW

MoneyLion is a leading U.S. fintech company that helps consumers manage, borrow, save, invest, and make smarter financial decisions through a single digital platform. The company combines financial products, personalized recommendations, educational content, and an embedded finance marketplace into one ecosystem.

Founded in 2013, MoneyLion is a leading U.S. fintech platform serving more than 14 million customers and working with over 1,100 enterprise partners. In 2025, the company was acquired by Gen Digital in a transaction valued at approximately $1 billion.

MoneyLion Overview 1
MoneyLion Overview2
MoneyLion Overview3

BUILDING THE FOUNDATION FOR SCALE

Even Financial was founded by veterans of the finance, advertising, and software industries with an ambitious vision : create the infrastructure that connects consumers with the financial products best suited to their needs.

As the company entered a period of rapid growth, leadership needed a partner that could quickly assemble high - performing product teams while maintaining the execution standards expected by a fast- moving startup.

After evaluating more than 8 0 software development agencies across Southeast Europe, Even Financial selected Cinnamon for our product expertise, engineering capabilities, and ability to operate as a seamless extension of their internal team .

MoneyLion Foundation1
MoneyLion Foundation2

SCALING WITH PURPOSE

From fintech startup to $440M acquisition

When Even Financial set out to simplify the fragmented U.S. financial services market, they needed more than additional development capacity. They needed a trusted product and engineering partner capable of scaling with them without compromising quality or speed.

Over the course of our partnership, Cinnamon built and embedded a team of 1 8 product designers, engineers, QA specialists, and project managers who became an extension of Even Financial ' s organization. Together, we helped support the company ' s rapid growth, culminating in its $440 million acquisition by MoneyLion.

SCALING WITH THE BUSINESS THROUGH A DEDICATED TEAM OF 18 PROFESSIONALS

Our partnership quickly expanded to a dedicated team of 1 8 professionals spanning product design, software engineering, quality assurance, and project management.

Rather than operating as an external vendor, the Cinnamon team became deeply integrated into Even Financial ' s product organization, contributing across multiple initiatives and collaborating closely with internal stakeholders on a daily basis.

As the business scaled, so did our involvement. Together, we helped build and evolve products that ultimately reached approximately 60 million consumers through Even Financial ' s platform and partner network. Throughout this period, our focus remained the same : delivering reliable execution, maintaining product quality, and helping the client hit themilestones that matter during hypergrowth .

MoneyLion Scaling1
MoneyLion Scaling2
MoneyLion Scaling3
MoneyLion Scaling4

A PARTNERSHIP THAT CONTINUES

Even Financial ' s success attracted significant interest from the market, ultimately leading to its acquisition by MoneyLion in a $440 million transaction. Today, the platform operates as Engine by MoneyLion.

Our relationship with the founders didn't end with the acquisition. We continue to work together on new ventures, a testament to the trust we've built over years of close collaboration and shared success .

“

Cinnamon has provided excellent engineering and design services, that captured our vision and achieved our goals. Together, we have created a quality user experience with great performance. We very much appreciate Cinnamon's commitment and collaboration.

Ellipse 126 (1).jpg
Alex Whiteside,

Senior Director of Product & Engineering, MoneyLion

Let’s build what’s next

We partner with ambitious companies to build products that keep them ahead.