Stake Something: End procrastination
marketing & growth
Everyday life is governed by little routines and small ways of doing things. Some of them can have harmful effects on you. Why not take control and give yourself a sense of accomplishment? With the StakeSomething app, you can set your goals, stake the money which you keep if you triumph, or transfer the cash to your favorite charity organization if you forfeit. In this game, you win, or the charity wins.
Scope of work
Marketing & Growth
Not another habit tracker app
Due to the addition of the concept of staking your own money, where funds are redirected to your desired charity if you don’t succeed, the app doesn’t behave like a standard habit tracker. We had to emphasize transparency and security in the entire process. Design-wise, the objective was to craft an engaging app that would motivate users to carry out their goals.
Putting a stop
A behavioral approach
Ensuring time is well-spent while evaluating the costs and benefits of the activities.
Habits. Money. Time. Charity.
Four key points which reflect the fundamental idea behind the app.
Motivation oriented design
This intuitively designed app gives you extra stimulus to stay motivated.
Money as a powerful incentive
You report your results each week, for as long as you wish to continue.
Scientific groundwork as a path to success
After our initial research, which took cues from a new branch of psychology – behavioral economics, we formed the user flow which provides an insight into the app’s overall hierarchy. The idea was to keep things simple, logical, and functional.
A dashboard that keeps track of both groups of users
Another benefit for the administrator is the dashboard, where they can track both groups of users: coaches and stakers. The dashboard enables the admin to gain an insight into the users’ income, kept promises, active users, and much more. With the help of the dashboard, admins can review the coach applicants. Upon the coach’s acceptance, they can access the dashboard and track the progress of users. The dashboard allows admins and coaches to download reports and track everyone's progress.
The basic blueprint of
Low fidelity wireframes were the symbiosis of the research results, user flows, defining the features, and placing them into the product. The outcome of this approach is an effortless user experience based on strong principles which put the users on the right track.
platform for all ages
app with ease
The user interface is adjusted to handle the process with ease, appealing to both younger and older users. Although the risk of losing money is used as an incentive in achieving the user’s goals, thanks to playful illustrations and engaging colors, we managed to keep things bright and playful.
The honor system as the main principle of the app
How does the app know you’re not cheating? It doesn’t. The jump-off idea of hacking your own behavior is honesty. If you report that you haven’t kept your promise or failed to report it, the amount staked will be deducted from your card. If you feel like quitting or cheating, add a buddy or receive inspirational notifications to help keep you going.
Coaches and health professionals at your disposal
You are not alone. Activating the coach hiring feature can have an amazing impact on your goals, productivity, and regaining your money. Cinnamon created a dashboard that enables coaches to help you with procrastination, the training you need, and to track your progress.
Features and benefits on a single page
The landing page is built with one objective in mind: to introduce the app to potential users and partners. This page is a follow-up to the benefits and features of the app. Moreover, the visitors are given the option to contact the founders directly, which increases the feeling of reliability and trustworthiness.
Graphics that have a
place within the brand
The illustrations and icons were specifically chosen to blend into the product, its target audience and to match the brand’s identity. Not just decorative, but also playful and inviting, the graphics help convey the app’s essential message.
Flutter as the best choice to make the app work
Once again, Flutter proved to be an excellent framework for cross-platform development. The behavior of certain features, such as scheduling user reports, timezone handling, and in-app payments, were difficult to predict. In mutual accordance with the Stake Something project team, all blockers were resolved and the app was brought to the final visage.
As the Stake Something app idea is staking money to keep your goals up-to-date, the main QA focus was on testing payment transactions. For that, Stripe testing cards were used. As in day-to-day life, various things may happen. Same thing happens in QA testing, different scenarios needed to be tested - from declined cards, expired ones, insufficient funds on the cards to accepted cards. All those scenarios needed to be cross-checked with the BE team after each new implementation or any new changes made with the payment part.
Each application needs a UX/UI testing so did Stake Something app. To make sure that the application fits all screen sizes, various mobile devices + BrowserStack platform helped us to cover as many different mobile devices. Besides UX/UI testing, functional testing, stress-testing as well as exploratory testing was used on a daily-basis to confirm everything functions as it should and that the best quality of the product is provided to the customers.
High integrity people.Diligent. First rate.
I highly recommend these guys. Excellent work, responsive, easy to deal with. High integrity people. Diligent. First rate.
Co-founder, Stake Something
Looking toward the future of well-being
Although Cinnamon has the opportunity to work in various industries, StakeSomething was the first of its kind for us. We are particularly proud of the effort that was taken to design the iOS app, Android app, Landing page, Dashboard and to develop all these systems.
In the long run, we at Cinnamon hope that this free-to-download app will banish the impulse to procrastinate, and help people gain control over it. This product might just be a new model to make its users think about their future selves, personal growth, and the satisfaction that comes from a job well done.
Stake Something challenges users to risk their own money by either fulfilling their goals and keeping their stakes or transferring that money to a charity if they fail. Cinnamon worked on performance marketing strategies to deliver mobile installs to the client’s app as well as to brand the app for the Australian market.